Consumers named Cheesecake Factory their favorite casual dining restaurant in a survey that Market Force, the customer intelligence solutions firm, released last month. Market Force polled more than 1,600 consumers to learn their takes on casual restaurants in five different categories: breakfast, steak, Italian, seafood, and general menu.
Survey respondents ranked chains by considering service, food quality, and value. Cracker Barrel topped the ranks on service, while consumers pointed to Red Robin as the most kid friendly restaurant. Other runners up to Cheesecake Factory in the general menu category were Ruby Tuesday, Buffalo Wild Wings, and Chili's.
Offering good value and having good specials also piqued consumers' interest.TGI Friday's topped the chart for presenting good value for the money, while survey takers nodded to Chili's as the best casual dining restaurant when it comes to value, promotions, and coupons.
Rounding out the favorites were
Maggiano's (Italian restaurant)
The Capital Grille (favorite steakhouse)
Pappadeux (favorite seafood restaurant)
Mimi's (favorite breakfast restaurant)
Ruby Tuesday, Inc. is a leading company in the bar-and-grill category of the U.S. casual dining restaurant industry. From its original location in Knoxville, Tennessee, the Ruby Tuesday chain has grown to more than 700 units in about 40 states primarily in the Southeast, Northeast, Mid-Atlantic, and Midwest. Nearly 500 of the outlets are company owned with the remainder being franchised. Entrees, ranging in price from $6.49 to $16.99, include ribs, chicken, steak, seafood, pasta, burgers, and sandwiches, and the menu also features soups, a salad bar, and desserts. The restaurants also offer food for carry-out via the company's "curb-side to-go" initiative. Ruby Tuesday's relatively small but expanding international operations include about three dozen franchised restaurants in about a dozen countries.